Habet Lulu
Beyondlines Interiors LLC is a distinguished interior design company, established in Dubai in 2007, specializing in comprehensive design services and offering a curated selection of furniture, home accessories, and decorative items sourced from renowned international destinations.
7abet Lulu is the pearl of the company. It caters to personal home decor needs and offers memorable and meaningful gifts that make a lasting impression, conveying thoughtfulness and appreciation for beauty as well. It is a destination for those who seek to transform their living spaces into personalized works of art and impress their loved ones with exceptional handpicked pieces.
My role was the end-to-end development of 7abet Lulu's e-commerce platform, a brand under BeyondLines Interiors LLC, specializing in unique home décor and furniture. This project encompassed full Shopify website creation, product photography, third-party payment integration, and a targeted digital marketing strategy.
Year
Role
Main Tools
Shopify Website Development
01
Custom Theme Design & Implementation: Developed a bespoke Shopify theme reflecting 7abet Lulu's brand identity, focusing on a user-friendly interface and seamless navigation.
02
Responsive Design Optimization: Ensured the website's compatibility across various devices, including desktops, tablets, and mobile phones, to provide a consistent user experience.
03
Navigation Architecture: Structured intuitive menus and categories, enabling customers to effortlessly explore collections such as Home Décor, Furniture, and Interior Design services.
04
Multilingual Support: Integrated English and Arabic language options to cater to a diverse customer base, enhancing accessibility and user engagement.
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NGenius Payment Gateway Setup: Integrated the NGenius payment solution to facilitate secure and efficient transactions, accommodating various payment methods.
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API Configuration & Testing: Utilized Postman for API testing and validation, ensuring seamless communication between Shopify and the NGenius platform.
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Security Compliance: Implemented industry-standard security protocols to protect customer data during payment processing.
Third-Party Payment Integration
Impact & Results
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Brand Identity Establishment: Crafted a distinctive online presence that encapsulates 7abet Lulu's commitment to offering unique, handpicked home décor and furniture pieces.
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Enhanced User Engagement: Achieved increased website traffic and prolonged visitor duration through an appealing design and strategic content placement.
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Streamlined Purchase Process: Facilitated a smooth and secure checkout experience, leading to higher conversion rates and customer satisfaction.
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Social Media Growth: Expanded 7abet Lulu's digital footprint, fostering a community of followers and potential customers through consistent and relevant social media interactions.
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Content Creation: Developed engaging content for Instagram, including posts, reels, and stories, showcasing product features and behind-the-scenes insights.
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Target Audience Analysis: Identified and segmented the target market to tailor content that resonates with potential customers, driving higher engagement rates.
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Campaign Management: Executed promotional campaigns aligned with product launches and seasonal trends, utilizing analytics to measure effectiveness and inform future strategies.
Digital Marketing & Social Media Strategy
Photography & Editing
High-Quality Image Capture: Conducted professional photoshoots for a wide range of products, including items like the "Slender" vase and "Adele Armchair," ensuring accurate representation of textures and colors.
01
Image Post-Processing: Edited images to maintain a cohesive aesthetic, applying consistent backgrounds and lighting corrections to enhance visual appeal.