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WELCOME TO THE STUDIO

Hi! I'm Jawad El Ghazal

I design with intention, blending creativity and empathy to build experiences that matter.

A SELECTION OF PROJECTS

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MODERN ESSENCE

2024

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GREEN GIANT

2024

2024

7ABET LULU

2024

DAIME

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PILLARS OF MY PRACTICE

Systems Thinking

Understanding the bigger picture by analyzing how people, products, and processes interact within a system, enabling designs that solve complex, interconnected challenges.

Design Strategy

Designing intuitive, user-centered solutions that balance form and function, creating seamless experiences across physical and digital platforms.

Product Design

Designing intuitive, user-centered solutions that balance form and function, creating seamless experiences across physical and digital platforms.

User Research & Analysis

Delving into user behavior and needs through research and data, uncovering insights that shape innovative and meaningful design solutions.

Visual Branding

Building compelling brand identities through cohesive design systems, expressive visuals, and storytelling that resonates with diverse audiences.

LEARN MORE ABOUT ME

My Design Philosophy

I’m a Canadian industrial designer passionate about blending creativity, technology, and sustainability to craft impactful solutions. My journey began with a love for interaction experiences and product design, which inspired me to redefine and simplify the way we engage with the world.

Design Journey

I’ve been exploring various fields of design over the past three years, including graphic design, product design, UX/UI, and design strategy. My early work included designing buildings inspired by nature, which shaped my approach to creating thoughtful, functional, and meaningful designs.

Current Endeavors

Currently, I’m pursuing a Bachelor of Design (Hons) in Industrial Design at OCAD University while developing DAIME, a startup focused on accessible, sustainable, and inclusive furniture solutions. In addition to my work in product and interior design, I’m deeply passionate about UX/UI.

Passion for Innovation

I enjoy crafting user-centric digital experiences that enhance everyday interactions, blending functionality with intuitive design.When I’m not designing, I’m fascinated by how emerging technologies can transform the mundane into something extraordinary. Explore my portfolio to see how I bring these ideas to life!

More Projects

& Case Studies

Aesop Case Study

This report analyzes Aesop’s eco-luxury positioning, highlighting strengths in ethical sourcing and B Corp standards, while identifying gaps in transparency, inclusivity, and scaling sustainable packaging and refill programs.

IKEA Case Study

This report explores IKEA's sustainability claims, exposing contradictions between democratic design ideals and environmental impacts, including material waste, unethical labor, and greenwashing behind its circularity and affordability narratives.

The Future of Healthcare "BIOS"

Healthcare is a fundamental human right, yet it remains inaccessible to billions due to financial, geographic, and systemic barriers. Existing models are reactive, costly, and inequitable, prioritizing profit over well-being.

[Coming soon]

Wellness-Centered Approach

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